Publicis Groupe, one of the world’s leading communications groups, recently released a report predicting that digital advertising will continue to grow over the next few years. According to Publicis’ predictions, digital ad spend is expected to increase by 13 percent annually from now until 2020.
This growth in spending will be driven largely by mobile video and search ads. As more consumers turn to their smart phones for information and entertainment, businesses are increasingly turning towards mobile video and search ads as an effective way to reach them. Mobile video has become especially popular among advertisers due to its high engagement rates with potential customers.
Additionally, search advertising allows companies to target users who are actively searching for specific products or services related to their business. The increase in digital ad spend is also being driven by new technologies such as programmatic buying which allow companies greater control over where they advertise and how much they pay for each impression or click on an advertisement. The ability of these technologies to track user behavior has enabled companies like Publicis Groupe’s clients – including major brands like McDonalds and Coca Cola – better understand how best allocate their budgets across different channels and devices in order maximize ROI (Return On Investment). Overall, Publicis Groupe predicts that this increased focus on digital media will lead global advertising spending growing at a rate of 4-5 percent annually through 2020 – far outpacing traditional mediums such as TV commercials or print publications which have seen flat growth in recent years.
As consumers become more comfortable with online shopping habits it seems likely that many businesses will opt for digitally-focused strategies when it comes time allocating marketing budgets going forward!